By now you are most likely familiar with a Business Facebook Page and even been on a few. You may even have one of your own. Most companies have a Business Facebook page and they are certainly not hard to set up. If you have a website, linking the website to your Facebook page is […]
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If you haven’t been told, content is the number one thing that Google looks at in this day and age of ranking factors. For this very reason, every small business owner should write a small blog. This is where you effectively communicate with your audience and provide much-needed information that they would find informative and
Why Should Small Businesses Blog? Read More »
Fact: You need SEO (Search Engine Optimization) to promote your website. Did you ever play “king of the mountain” as a kid? That’s kind of what trying to get your website seen at the top of search engine results is like. So would you like your website to be King of the mountain? Or maybe
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Brand signals from your social media are one of the least promoted and often overlooked link-building strategies available to you. That may be because you can easily create these yourself, provided you have the time. In a nutshell, the greater the number of active social signals that link back to your website, the higher your
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When making a graphics-only post (such as a meme) or sharing a video in a social media channel, one “best practice” always try to make some small comment. Even if it’s only something like “Lol!” or “True!”, followers like to see you engaged in your posts. Besides that, it gives you little opportunities to let your personality
A Meme and Your Personality Read More »
Why Improve Your SEO? SEO (Search Engine Optimization) should be viewed as a prime form of marketing. It can place your business in front of your targeted and prospective clients and can help increase your brand awareness and online visibility. In a recent survey by Hubspot, only 9% of businesses using inbound marketing with SEO failed to
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Facebook loves video–especially live video and video hosted on your FB page! We’ll save live video as a topic for another time, so here are a few important things to know about posting regular videos. Facebook’s algorithm always, and I do mean always, looks to see whether you have uploaded your vids to Facebook and are not just posting
Facebook Loves Video Read More »
Here’s a quick tip for getting more views on your Facebook page posts. When you share a link on Facebook and don’t link it then you will get greater organic reach. Facebook doesn’t like sharing stuff that will take the user off of Facebook…here’s why. I don’t think it’s any secret that Facebook makes money from paid ads, the longer a user
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Marketing Your Past Facebook Posts If you want people to remember a certain post here’s a powerful marketing tip: repeat it! Sure, you can reword it a little and pep it up with a zippy new (and memorable) pic, but don’t be afraid to repeat a good post. One of the most common misconceptions about posting on
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The following article touches on something near and dear to my heart – making the web experience better for the user by driving SEO marketing into the realm of the buyer’s perspective and real needs rather than merely piling in keyword-rich text. The newer algorithms require that content writers become better versed in UX (user-experience) writing. If you write