From Social Media Marketing to Social Media Management, businesses depend more and more on their social channels for customer relations. Doing so also improves customer retention and improved outreach.
With the rise of Messenger Marketing, this trend is only increasing. In all likelihood, it’s going to continue doing so for quite some time.
Most small business owners and managers find that with success comes more time required to manage social media channels. Posting daily eventually takes its toll on creativity and on time management for content creation. Before too long, you’re not able to keep up and you begin to realize you need help.
To be successful, sooner or later you realize that you shouldn’t be trying to do it all. You need to hire a social media assistant, or management company, or even a freelancer. Please, PLEASE, don’t make the classic mistake of thinking you can hire a teenager to do it for you. In today’s sophisticated social environment, you have advertising professionals who are vying against you for market share. A teenager simply can’t compete with that.
No, you need expert social media management to oversee and handle the entire process of creating engaging content. In addition, it needs to be scheduled in a way that maximizes your specific forms of content. Then the analytics should be evaluated and adjustments made accordingly. Finally, your company needs to engage with users on all your platforms. Plus, most likely, your business will need to be on multiple social platforms. This enables you to eventually create the complete branding and awareness saturation necessary for your market.
So please tune in and read some articles on our blog for tips and tricks while you’re starting out. Then ask yourself the important questions about when to hire a social strategy and branding management professional.
Curious? Find out more about us here!
Over the past decades, social networks have become an increasingly integral part of people’s lives, and it isn’t difficult to see, especially since there are over 2.77 billion users across the globe. While Google’s attempt at its blend of social networks in the form of Orkut and later Google+ where shuttered, unknown to many people, …
Why is Google My Business more important than Social Media? Read More »
I have recently fallen in love with Pinterest. And it’s not because I’m infatuated with it as a social platform, even though it really is quite fun and helpful. It’s because I’ve discovered that it’s surprisingly effective for getting free traffic to my website. Even though I haven’t yet dived terribly deep into it, I …
Get Free Website Traffic with a Pinterest Business Account Read More »
In the past, your standard branding strategy would revolve around the logo and some stationery. Today, there is a lot more involved in building a brand. The process is more complex primarily because website design, easy to create videos, and digital platforms have meant that creating a brand now requires a multipronged approach. Businesses, in addition …
By now you are most likely familiar with a Business Facebook Page and even been on a few. You may even have one of your own. Most companies have a Business Facebook page and they are certainly not hard to set up. If you have a website, linking the website to your Facebook page is …
How To Make Your Facebook Business Page Work for You Read More »
Brand signals from your social media are one of the least promoted and often overlooked link-building strategies available to you. That may be because you can easily create these yourself, provided you have the time. In a nutshell, the greater the number of active social signals that link back to your website, the higher your …
Use Social Profiles To Build Your Brand SEO Signals Read More »
When making a graphics-only post (such as a meme) or sharing a video in a social media channel, one “best practice” always try to make some small comment. Even if it’s only something like “Lol!” or “True!”, followers like to see you engaged in your posts. Besides that, it gives you little opportunities to let your personality …
Facebook loves video–especially live video and video hosted on your FB page! We’ll save live video as a topic for another time, so here are a few important things to know about posting regular videos. Facebook’s algorithm always, and I do mean always, looks to see whether you have uploaded your vids to Facebook and are not just posting …
Here’s a quick tip for getting more views on your Facebook page posts. When you share a link on Facebook and don’t link it then you will get greater organic reach. Facebook doesn’t like sharing stuff that will take the user off of Facebook…here’s why. I don’t think it’s any secret that Facebook makes money from paid ads, the longer a user …
Marketing Your Past Facebook Posts If you want people to remember a certain post here’s a powerful marketing tip: repeat it! Sure, you can reword it a little and pep it up with a zippy new (and memorable) pic, but don’t be afraid to repeat a good post. One of the most common misconceptions about posting on …
Optimize Your Social Media It is sometimes difficult, I know, just to keep up with posting to one’s own Facebook page. Even as I type this I am acutely aware that I have been building websites, managing SEO, creating Facebook posts and ads, writing articles, fixing email DNS problems, etc., all for other people’s businesses. And …