Websites Osage Beach MO: Designing with Sales In Mind

Some of the initial decisions business owners must make involve important choices in our websites’ design, features, and user experience.

We all, Lake of the Ozarks digital marketers and consumers alike, have different preferences and opinions as to how the ideal websites Osage Beach businesses use should look and feel to us.

However, we are subjective creatures on many levels, so these preferences and opinions are often rooted in our own emotional psyche and in personal experiences we’ve enjoyed on other websites. Consequently, many tend to dislike having their selections limited to the cookie-cutter templates found on free website builder platforms that some use for building a site.

Still, there needs to be more to a website design than personal preference. There are hundreds of local businesses that have great looking sites, but they don’t perform well at all in local searches.

Successful Website Results

Website design wireframe choices on a markup board — *Image by kalhh from Pixabay*

At Ozark Web Design, we build professional websites Osage Beach businesses use with imminent success. They are designed around both the business owners’ target marketing preferences and the logic and methodology that is needed for profitable business decisions!

Let’s take a look at the logic that lies beneath the appearance of a successful site. We’ll compare the leads and sales potential of one experience and design with another.

Have you ever wondered why some websites are more successful than others? Often, it’s not the fanciest or the most impressive looking sites that deliver the best results.

This can (and should) lead one to ask, “Do you need a marketing degree to design an effective website?” Then, once we ask this important question, it leads to this: “Does website design have a direct impact on sales?” Now we are on the right track toward understanding how to build a website!

The truth is that most successful website designers and digital marketing companies already understand this. So, the design of your site is a marketing decision that is just as important as the sales copy it presents. Would you like to know why?

Web designers create influence using colors and graphics.

This means that you will have a much more professional looking site when an expert applies his or her handiwork. However, it is critically important to understand some of the key elements that smart marketers employ. And they will make certain that these elements appear (or do not appear) on highly profitable sites. After all, having a “pretty” site does you no good if you are not getting traffic or revenue from sales. Being aware of these will enable you (or your selected web designer) to keep in mind this balance between marketing and design.

The three key visual elements of a website are color, graphics, and layout.

Color

Color psychology teaches us that color is powerful and can influence actions and moods, and can even prompt physiological responses. Designs with a dramatic color can make compelling choices for setting a specific mood.

Reading on a computer screen demands significant contrast. Otherwise, the reader will develop vision fatigue. You do not want your website landing pages to irritate or tire your visitors in any way or they may leave too quickly. So be certain that the main body of your website copy is black or dark grey writing on a white background – or as close to that ideal as possible. It’s noteworthy that many web designers and premade web templates use lighter gray text, which is in fact, a design choice that is less than optimal for a business website. Small text or features too close together is also a common design faux pas.

One should also bear in mind that colors can also change appearance on different monitors, so what looks cool and calm on one monitor may be brighter or even glaring on another. So in short, simple works.

Graphics

Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flashing or constantly moving graphics as much as possible. Again, they tend to tire visitors’ eyes and create a distraction from the written copy. Many are even agitated by these kinds of graphics. And even if they are initially impressed by the look of the page, it may subconsciously annoy them. Again, simplicity is generally the best way to go, with some accent “pops” to augment the overall appearance.

Layout

The first ‘fold’ of your site is similar to opening an ordinary paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top ‘fold’ first.

This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form, etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.

Designing Websites with User Experience and Sales In Mind

This is just a tiny glimpse into some of the important elements professional web builders work with when designing a business website for you. These are components that are visible on the outward appearance of your pages. Keep in mind that there are also many market research strategies and technical criteria built into the coding of your site that makes great differences in how your site performs in searches and its impact on user experience.

So along with the unseen elements, the visual “balance” of your site will greatly increase your sales potential, once you incorporate these into your design criteria. With design, marketing, and “sales-ability” used as the foundation for the website in the initial design phases, you will reap the financial benefits for a very long time.

Are you wanting to hire a proven digital marketing company and web designer near you to build your Osage Beach, MO business website? Or do you have questions? We make digital marketing and web design easy. Contact us to speak to one of our friendly experts now.

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