Google My Business Posts
Leverage the most visited sites in the world to elevate your business: Google Search and Maps.
75% of all online customers use a search engine to locate and investigate a local business. And 70% of online searchers bought a product or hired a service from a business they located by using a search engine. (Source: Google)
Everyone knows it: Google My Business has emerged as an eminently necessary service for local businesses. Your company needs a complete and well-optimized Google My Business listing to improve your Search Engine Optimization (SEO). However, using GMB to post about your business, sales promotions, and coming events will grow your customer engagement.
Whenever someone Googles your business, they will usually look at your reviews, location, hours of operation, and then your website. When you create GMB Posts they appear for 7 days in the Google My Business Knowledge Panel. So creating posts that promote sales, new product information, new website content, blog posts or events will add more value by strategically placing optimized content in your Google My Business listing. The goal is to provide more for people to see easily and quickly, and less to keep searching for.
What You Get With Our Service
- 8 custom posts to your GMB listing, 2 per week for one month.
- A content strategy call, messaging, or email with a Marketing Strategist.
- Each post will include one graphic and SEO optimized content.
- Links back to your website can be included and are encouraged.
- No other outbound links will be used.
Important: Google My Business posts no longer appear in your account after 7 days. Google does this to encourage you to keep your posts fresh.
According to Google’s recommendations and their “content best practices”, your GMB posts perform best when kept short and employing engaging images. We don’t place links in the posts, but we can use their button with options to “Book, Order online, Buy, Learn more, Sign up, or Call now.” We do not include external links in your posts
Your Google My Business posts are best used for events or promotional content.
Note: Our GMB posting service is not applicable for business categories that belong to the lodging industry like hotels, motels, guest houses, RV sites, etc.
Approximately 1 of every 5 Google searches is location-related. And in addition to that, about 30% of all mobile searches are location-related, as well. Furthermore, mobile searches related to business locations are increasing twice as fast as all other mobile searches. Not only do Google My Business posts show up in regular search results but they also appear on Google Maps. Local businesses have enormous potential here to promote their brand.
Because it is still under-utilized, when you post to Google My Business your business has an opportunity to be more visible than many of the local businesses around you. Consider this; each month there are more than 5 billion Google searches for restaurants, 5 million coffee shop searches, 1 billion for clothing stores, 600 million searches for hair & beauty salons, 1 billion bank searches and 3 billion searches for hotels.
By posting on Google My Business, your company can access reporting on your listing’s performance. You can choose to Google send these monthly reports straight to your inbox.
Google My Business Posts Offer Opportunity
GMB enables you to begin promoting your business directly on Google’s own platform. Plus, it doesn’t require a large marketing budget to establish and build your brand and gain new customer relationships.
In short, Google My Business offers you a level playing field. Now your local business can actually compete with major corporate chains. GMB posts can help you dramatically improve your search engine results without a crazy-expensive ad campaign.
Google My Business Account SetupPutting your best foot forward starts with a well-optimized presence on Google and Google Maps. With this service, our team will build out your GMB page so you can start being found in searches.
- Claim & verify your GMB account
- Complete all your Important Content
- Geotag & Upload up to 10 Images (supplied by client)
- Geotag & Upload up to 5 videos (supplied by client)
- Write SEO & GMB Optimized Descriptions of your Company
- 1 Complimentary Google My Business Post
Google My Business PostsReceive 8 written posts that will appear in the Google My Business Knowledge Panel. Promote special events, encourage appointment bookings, boost blog views, and advertise sales & promotions.
- 8 Custom Posts to your GMB listing over the course of one month.
- Monthly Content Strategy call with a Marketing Strategist (if desired).
- Posts can also be adapted from your existing website content.
- Each post will include one graphic & SEO optimized content.
- Note: Google My Business posts disappear after 7 days.
- No outbound links will be used in the text.
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