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Marketing vs Advertising: Which is Better for Your Small Business?

Did you know that there are over 30 million small businesses in the United States? And while you may be wanting to start your own small business, there are a lot of important factors to consider in order to survive and to thrive. Let’s take promoting, for example. One of the best and easiest ways …

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What to Expect With a Website Development Project

Website development has evolved over the years to become more than creating webpages. Modern website developers help with social media, optimize your website for search engines, and help you craft a digital marketing strategy.  So if you are considering a new website or an upgrade to an existing web property, it’s important to find a …

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7 Benefits of Video in Web Design You Should Consider

As a society, we’ve come a long way from video being used only in movie productions. These days, nearly anyone can take a high-quality video on their phone and post it online for millions of people to see. In fact, by 2022 it’s estimated that one million videos will be crossing the internet per second. …

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7 Tips for Masterminding Local SEO for Small Business

Local searches are three times more likely to result in a purchase compared to universal searches. You’d be hardpressed to find a better ROI with any other SEO solution. This trend will only continue as small businesses everywhere institute their own SEO campaigns, making it more difficult to stand out nationally. Does your company take …

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How Geofencing and Geotargeting Drive Conversions

86% of senior marketers claim creating a cohesive customer journey is critical. By knowing what your customers want and need, you can create a personalized experience for each customer. For that, you need to get inside their heads a little.  Geotargeting and geofencing can help you market to customers based on where they’re located. These …

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Why is Google My Business more important than Social Media?

Over the past decades, social networks have become an increasingly integral part of people’s lives, and it isn’t difficult to see, especially since there are over 2.77 billion users across the globe. While Google’s attempt at its blend of social networks in the form of Orkut and later Google+ where shuttered, unknown to many people, …

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