As a society, we’ve come a long way from video being used only in movie productions. These days, nearly anyone can take a high-quality video on their phone and post it online for millions of people to see. In fact, by 2022 it’s estimated that one million videos will be crossing the internet per second. […]
Video Marketing: Do You Have a Video Marketing Strategy?
Video marketing has transformed the marketing landscape in the past decade in more ways than one. It is has become a powerful medium to interact with modern consumers in the ever-evolving digital space.
People like to watch videos on just about every online platform, including social media, video-based platforms, news feeds, magazines, news sites, etc.
It is primarily because videos transfer information faster, are more appealing, more engaging, leave a lasting impression, and are much more effective than other content-types. In a very short span of time, videos have become one of the most preferred types of content online, which has led to the major shift of focus among marketers towards video marketing. And, that brings us to the question…
What is Video Marketing?
In simple terms, video marketing is a practice of using videos to market products and services, promote brands, boost audience engagement, spread the word out, inform or educate the target audience, and reach out to a wider audience on digital and social channels. It helps with brand awareness, increasing web footprint, and brand building. In turn, video marketing helps bring in revenue and builds brand authority.
Types of Video Content
While video marketing may seem simple at the outset, it does need a bit of understanding of the types of video content the audience wants to watch to ensure video marketing efforts get results. If the videos you create does not resonate with your target audience, it might not get the expected results, and at times, may even backfire.
Explainer videos showcasing products or services or “Who We Are” and “What We Do” as seen on e-commerce websites or homepage of business websites are pretty common. While these videos form a part of the video marketing campaign, you can create many other types of video content to engage or educate your audience. It includes:
- Video Interviews
- Tutorial Videos/How-To Videos
- Video Testimonials
- Video Ads
- Presentation Videos
- Live Stream Recordings
- Product Demonstration
- Product Review Videos
- Brand Film
- Video Emails
- 360 Degree Experience Videos (For example – Live Office/Factory/Showroom/Shop/Workshop Tours)
- Company Culture or Behind the Scene Videos
- Contests/Giveaways Videos
- Educational/Informational Videos
- User-Generated Content
- Event Videos
- Public Service Announcement Videos
- FAQ Videos
- Personalized Videos (Triggering Call-To-Action)
- Thank You Videos
Reasons You Need to Use Video Marketing
If you’re not using video marketing already, it’s about time you join the bandwagon. As the marketing trends change with time, businesses need to shift their focus and tweak their marketing strategies. As per the current trends, video marketing is pivotal to any marketing campaign’s success, irrespective of your business’s niche. Let’s delve deeper into a few of the top reasons you must use video marketing to boost your business’s success.
Boosts Conversions and Sales
Video marketing gets more leads and helps with making the lead conversion process seamless. For example, adding a video to a product page helps boost the conversion rate by over 80 percent. As per a study, around 74 percent of users watching product videos are more likely to purchase the product. It is a well-known fact that appealing pictures help with conversion. Imagine what appealing videos can do for your business?
Video Marketing Offers Great Returns
While making great videos does need skills, patience, and money, it does offer a great ROI that makes engaging in video marketing worth it. As per a survey, around 83 percent of the businesses said that video marketing offers a good return. There are many free editing tools out there that work well, and these days even the smartphone’s camera does the trick. All you need to remember is that it’s the content in the video that matters. Don’t make videos for the sake of making videos – make videos that stick, educate, entertain, and offer value.
Gain Trust of Your Audience
When you and your brand are trusted in the market, it translates into more sales, revenue, and better engagement. It pushes you up the ranks in your niche and helps build long-term relationships with your audience. Video marketing is the key to anchoring your business in an otherwise volatile economic environment in the world today.
Video marketing helps you gain that trust by not only engaging the audience but by igniting emotions. Video marketing on various platforms through social media influencers is a great way to add a layer of subconscious trust to your audience’s mind. It helps eliminate any doubt by building awareness and authority in a conversational form through videos. It is why 57 percent of the users say videos help them get more clarity and confidence before making a purchase online.
Rank Higher With Videos
The time spent by users on a website increases when a video is embedded on the website. When a user stays for longer on a website, it sends positive signals to search engines or, in other words, informs Google that the website has good/valuable content. As per the available data, the chances of a site ranking on the first page are 53 percent more likely when it has a video on it. However, optimizing the videos and making the videos enticing, insightful, interactive is important for the users to perform the desired call-to-action.
Everyone Uses Mobile Phones – Mobile Phone Users Love Videos
As per a YouTube report, the consumption of videos on mobile increases by anywhere around 100 percent each year. And, 90 percent of the users watch videos on their mobile phones. So, videos and mobiles can be compared to fish and chips or wine and cheese – they just go well hand in hand. When you post appealing, engaging, and educational videos that offer ‘real’ value to your audience, rest assured it would be noticed, and it would broaden your audience in due time.
Moreover, Google says that users feel a personal connection with the videos or video ads they watch on their phone than on TV or other devices. So, tailor your video content, keeping in mind the end-user’s mobile viewing experience. It would help create a connection with your audience while leaving a positive lasting impression. The key here is to focus on consistency and not expect results overnight.
Videos Are Great At Explaining
Whether you’re launching a new product or service, creating an explainer video can bring you closer to the results you seek. Nearly 45 percent of businesses actively engaged in video marketing say they have an explainer video on their website’s homepage. As per the latest data, 98 percent of the users watch explainer videos to learn about a brand, product, or service. If you’re trying to convey something complicated to your audience, try animated videos. It helps combine the power of humor, aesthetics, simplicity, and entertainment all in one video that people would surely pay attention to.
Videos Are Tempting – Even To The Laziest of Buyers
Long story short, videos are fairly easy to consume. If you have a lot to say about your product or services, consumers would rather prefer watching a short video about it than read a long product/service description. Modern consumers are busy and have a short attention span. If you can’t say something that resonates with your audience or soothes their pain-points, they move on to the competitors.
Videos help consumers visualize how a product or service would be in action and addresses their curiosity creatively. It is why consumers prefer videos these days, and it is this preference that has become a pivotal force behind video creation in content marketing campaigns.
Video Increases Social Footprint
Social marketing is all about increasing customer engagement, reaching out to a wider audience, create appealing and engaging content, and driving relevant traffic back to the money site. Social marketers use videos extensively in their social media campaigns, and it gets results. As per the report, 76 percent of the users said they wouldn’t mind sharing a branded video with their friends on social media if it is engaging and entertaining. It helps enhance brand visibility, brand awareness and increases social signals on the web. It plays a key role in driving targeted traffic to your money site that translates into higher ROI. And, it is what brings us to the next point.
ROI of Video Marketing – Is It Worth It?
For marketers and business owners wondering if video marketing is worth it? The answer is yes, and the research and surveys conducted worldwide evidently prove it. Here are a few facts to clear any lingering doubts you may have.
- 99 percent of marketers engaged in video marketing, plan to continue doing so.
- 61 percent of marketers firmly believe video marketing is crucial to their marketing campaign’s success.
- 87 percent of marketers feel video marketing has far better ROI than static imagery.
- 49 percent of marketers believe video helps them engage their target audience.
- 52 percent of marketers say video marketing is important for building trust among the target audience.
- 53 percent of marketers say video marketing supports brand building and brand awareness.
- 80 percent of video marketers say creating videos has helped them increase sales.
- 83 percent of video marketers say videos help profoundly with generating leads.
- 87 percent of video marketers say engaging videos has helped drive traffic to the business website.
- 86 percent of businesses today use video as an important marketing tool.
- 94 percent of modern marketers believe creating videos has helped educate end-users about their products or services.
- As per Google, 55 percent of shoppers watch online videos to know more about the products while shopping.
- 66 percent of consumers prefer watching a video to reading a long and boring product description.
The stats showing the importance of video marketing is practically endless. And it only continues to get better with time. However, one thing these statistics prove is that video marketing is here to stay. The role of video marketing will become more integrated and crucial in the days to come, and it only makes sense to start creating your video footprint on the web, if not already.
It would not only boost your marketing efforts but help create a positive influence in the target market to offer sustainable results in the long-term. Videos bridge the gap between business and customers. When done well, it helps bring in more sales, positive online reviews, supports customer service, improves customer engagement, boosts social signals, improves brand awareness, enhances brand visibility, establishes brand authority, and gains customers’ trust and loyalty.
Create videos for your business today, or see your competitors pass you by – the choice is yours!