Digital Marketing, also called online marketing or internet marketing, can connect your business with the best potential clients. Get more leads and sales when you employ a cohesive SEO marketing strategy designed specifically around your unique selling proposition.
Your strategy utilizes your website as the hub and core of your online marketing. First, you’ll optimize your website and local directory listings for search engine dominance. At the same time, you’ll want to establish your voice and brand through social media. Then add to these your outreach through content marketing, email campaigns, and/or paid ads.
These are the primary tools you’ll need, along with advanced analytics to guide you in making adjustments.
It’s what sets you apart from other businesses. Ultimately, it’s what enables you to reach more people. Maybe you’re the best in a specific local niche market. Perhaps it’s your customer service or expert knowledge gives you a competitive advantage. Maybe you’re the only one in your market space specializing in electric dog polishers! Whatever IT is, we’ll seek to help you identify it. Then once you do, we’ll market that to your potential customers.
Your internet marketing strategy is what positions you in the online marketplace. This applies to every business, whether you only want to market locally, nationally, or to the world. Most businesses can still profit from traditional forms of advertising. But most businesses will also benefit greatly from an effective digital marketing strategy.
Be sure to check out our blog articles to learn more, or contact us to learn more about what this can mean for you!
86% of senior marketers claim creating a cohesive customer journey is critical. By knowing what your customers want and need, you can create a personalized experience for each customer. For that, you need to get inside their heads a little. Geotargeting and geofencing can help you market to customers based on where they’re located. These …
How Geofencing and Geotargeting Drive Conversions Read More »
Over the past decades, social networks have become an increasingly integral part of people’s lives, and it isn’t difficult to see, especially since there are over 2.77 billion users across the globe. While Google’s attempt at its blend of social networks in the form of Orkut and later Google+ where shuttered, unknown to many people, …
Why is Google My Business more important than Social Media? Read More »
I mean, really, who doesn’t love a good meme? After all, most people use social media for entertainment. B2C marketers (business-to-customer) and business owners will do well to remember this and use their social media channels accordingly. And to that end, a good meme definitely offers fun and laughs. In fact, memes are one of …
How to Make Memes for Your Business and Use Them Effectively Read More »
If you are a small business owner or doing a startup business, or even a micro business or side-hustle, the advantages and benefits to SEO marketing for you are significant. That’s why we’re providing this free guide to SEO marketing. First, we suggest that you stop for a moment and just think about the huge …
Why SEO Marketing is So Effective for Local Small Businesses Read More »
In the past, your standard branding strategy would revolve around the logo and some stationery. Today, there is a lot more involved in building a brand. The process is more complex primarily because digital platforms have meant that creating a brand now requires a multipronged approach. Businesses, in addition to using traditional touchpoints like flyers …
Online reviews can be a double-edged sword. They are great when they’re in your business’s favor but they can also be terrible when they aren’t. However, It doesn’t have to be this way. You can take advantage of every type of review and put it to work in your favor. Want to know how? Let’s …
Of all forms of digital marketing, content marketing is, in the long run, the most effective and it is also here to stay. People grow tired and annoyed with the constant bombardment and intrusion of ads. So the art and means of advertising are continuously changing and evolving out of necessity. However, people go to …
Content Marketing: Digital Marketing At Its Best Read More »
If you haven’t been told, content is the number one thing that Google looks at in this day and age of ranking factors. For this very reason, every small business owner should write a small blog. This is where you effectively communicate with your audience and provide much-needed information that they would find informative and …
Don’t miss out on the amazing free advertising Google offers you! About a month ago I set up and optimized the free Google My Business listing ad for one of my local clients. They operate a fairly unique brick and mortar store where they sell mostly stone veneers for homes and businesses. And just by simply implementing …