Did you know that there are over 30 million small businesses in the United States? And while you may be wanting to start your own small business, there are a lot of important factors to consider in order to survive and to thrive.
Let’s take promoting, for example. One of the best and easiest ways to get new customers into your business is through promotion. But how do you know which promotional plan would be effective for your small business?
Want to learn the difference between marketing vs. advertising? Here’s how to choose what’s better for you.
Marketing vs. Advertising Defined
When it comes to real, everyday choices you must make in marketing vs. advertising, it’s obviously important to first understand what marketing is. Marketing is the day-by-day procedure by which you broadly plan or promote your business’s products or services, which typically includes various forms of advertising.
The term advertising is often used interchangeably with marketing. But advertising is specifically geared toward generating more sales through promotional content. While marketing is a more encompassing term that analyzes and learns your customer demographic, develops your brand and business voice accordingly, and determines optimal product placement.
Which is Best for Your Company?
Let’s face it. It’s silly to think that you can do one effectively without the other. You should do both to thrive in our online world.
Whether you’re starting a small business, a solo gig, or running a large corporation, one of your first steps should consist of developing a strong marketing strategy. This will undeniably be the core of your business.
Effective marketing should help you sift out and identify your target audience, as well as analyze your competition. As you do this, you can then focus and fine-tune your promotional advertising on those potential customers.
Different kinds of Advertising
There are so many ways you can advertise that can help your business generate a new customer.
The most standard way to advertise? Grassroots, of course. Since the beginning of time, word of mouth has always been the most effective way to market your business. You never want to underestimate this force and seek ways to leverage it through social media and email strategies. In our modern era where marketing has developed, businesses hire PR professionals to further their advertising purposes.
Fortunately, the battle isn’t PR vs. advertising vs. marketing. But rather, each of these components is needed in order to make your business flourish.
The most effective (and cost-effective) way to advertise? Digitally, of course! Over 3 billion people across the globe are currently active on social media. So putting out purposeful digital content and optimizing your SEO is key to winning over customers that have never heard of your business.
Ignoring or putting off digital advertising is one of the worst mistakes you can make for your business. With the expansive reach of digital media, you will prohibit your business from reaching more target customers if you fail to fully embrace digital marketing strategies, such as content marketing, email, a wide array of social media channels, PPC (pay-per-click), video marketing, geo-targeting, and more.
Helping You Choose Between Marketing vs. Advertising Campaigns
Whether you’re trying to choose between marketing vs. advertising or are simply looking to take your marketing efforts to the next level, we’re here to help. We know how important it is to market your business well. This is why we’ve dedicated our company to helping entrepreneurs and small businesses, like yours, thrive.
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