As a society, we’ve come a long way from video being used only in movie productions.
These days, nearly anyone can take a high-quality video on their phone and post it online for millions of people to see. In fact, by 2022 it’s estimated that one million videos will be crossing the internet per second.
So why use video in web design? Customers are asking for videos since it’s the quickest, most engaging way to receive information. It can be an easy way to cut through the competition and boost your business.
Read more to learn about seven benefits of video in web design that’ll have you changing your web strategy immediately.
1. Deliver Information Quickly
Video in web design lets you deliver your most important information quickly. Recent research shows that people have an average attention span of eight seconds, which is significantly lower than what it was 20 years ago.
You can integrate videos into your website, even if it’s built on a free website builder. By doing so, you can give your customers everything they need within a matter of seconds. That’s not to say there isn’t a place for blog content, but users are more skimmers than readers. Placing your most important information in a video can almost guarantee that your message won’t be missed.
2. Strengthen Your Brand
Video marketing also allows you to strengthen your brand. While you may be able to deliver a specific tone in your writing, it isn’t as easy to make that tone specific to your company. With a video, you can incorporate brand elements that make you recognizable and unique.
Test different animations, colors, sounds, and music. No matter what you choose, it should make sense for your brand and company. Always remember to implement your logo at some point in every video. You want customers to know that you’re their source of information and someone they can keep coming back to.
3. Boost Your SEO
Video in web design benefits your visibility online. Since Google owns YouTube, it includes YouTube videos in its front-page SERP (Search Engine Results Page) results. This means that a well-made, credible video could land you in the number one spot for your target keywords.
A page-one ranking will gain 75% more visibility than other search pages, so ranking higher is a huge boost to your site traffic. Video is especially beneficial for local SEO, which allows you to promote directly to customers in your geography.
4. Increase "Time on Page" Metric
Video also helps increase the average time users spend on your website, which is another factor that can help boost SEO. It’s more likely for users to stop reading a 2,000-word article than that they’ll drop off a three-minute video.
Simplicity is key, and videos provide the simplest method of delivering information. If your information is useful, users will be more likely to stick around and explore other areas of your site. If your videos are set up to run in a playlist, they may also stay to watch your other videos.
5. Increase Conversion
If you’re getting a good amount of website traffic but haven’t figured out how to convert customers, video could be what you’re missing. A solid 90% of users agree that videos help them in their purchasing process.
With eCommerce, videos help customers see things where they would otherwise need to go to the store. You can show how a product works, what it looks like in action, or what clothes look like in motion. Product videos will help you stand out from the competition and entice your customers to make a purchase.
6. Get Seen on Social Media
Social media is one of the best ways to increase your brand awareness organically. If you create well-liked videos, it becomes an easy way for customers to share your information with others. Consider embedding your videos on your website while also making them easily shareable on platforms like Facebook (which loves video!) and Instagram.
A video optimized for social media needs to be short and engaging, but it doesn’t necessarily need audio. Users enjoy browsing through quick captioned videos that they can comment on and share.
7. Establish Long-Term Visitors
Videos help you gain more customers and build a community around your brand. If your website content strategy includes video creation, you can create a series that users will look forward to.
As you develop your video strategy, be sure to consider your customers’ most common questions and pain points. Make it a goal to solve their problems and answer their questions through video. If you create a set schedule, they’ll know when to tune in and keep coming back for more.
How Can I Use Video in Web Design?
Your video production shouldn’t be an afterthought. Instead, develop a video content strategy that’s integrated into your overall web design process. Perhaps that means establishing a set of guidelines and a schedule.
You can incorporate recap videos at the top of your blog posts (like we did in this one) to help deliver the most important information. If you have an eCommerce store, you can create videos for each product page.
Videos also perform well on landing pages where you want to deliver more information and encourage action.
What Are the Long-Term Benefits of Video in Web Design?
The benefits of video in web design are far-reaching. Video content helps deliver information quickly while increasing your brand visibility and awareness. Videos provide a way for customers to connect with your brand and even look forward to your content.
Even if you don’t have a big budget for video production, you can get started with some simple, cheap tools. If you’re using your phone, invest in a phone tripod and a ring light. You’ll likely see a return on investment through increased engagement and conversion.
Contact us today to chat about our marketing services. We provide comprehensive web design services that include video marketing to boost your sales and SEO.
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