Brand signals from your social media are one of the least promoted and often overlooked link-building strategies available to you. That may be because you can easily create these yourself, provided you have the time.
In a nutshell, the greater the number of active social signals that link back to your website, the higher your website will rank. And what’s really nice about these links is that you won’t need to work at getting someone to give these backlinks to you since you can create them yourself.
What are Social Signals?
Social signals are measurements of the interaction of other people on your social media channels such as Facebook, Pinterest, LinkedIn, Twitter, Google+, etc. You see them every day. They are common interactions such as likes, shares, comments, votes, views, pins, etc. All these serve as metrics to help promote and signal popularity and rapport with specific content and brands.
In short, they serve as backlinks from social media platforms and directories (such as Facebook, Twitter, etc) pointing to your website, signaling to the search engines that your content is good and relevant. In turn, the search engines like to promote the best and most relevant content in search results for their users. Thus, your content and website are promoted more heavily than others whose content and popularity are weaker.
What’s more, when you are engaging on these social media platforms and you deliver fresh content frequently with your website, this signals Google that you are current and active. This also promotes successful SEO.
So, in receiving more social signals, such as likes, shares, and pins of your content pieces, your rankings will improve.
Easy SEO Wins
So take advantage of these easy SEO wins by posting good content on your website or your other second-tier SEO properties (such as videos). Then link back to it on your social media channels, and promote it well.
Do you need help keeping up and staying consistent with your social media? Contact us. We offer social media management packages to help you take advantage of these powerful customer relations and SEO media tools.
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