A Meme and Your Personality - Ozark Web Design

When making a graphics-only post (such as a meme) or sharing a video in a social media channel, one “best practice” always try to make some small comment. Even if it’s only something like “Lol!” or “True!”, followers like to see you engaged in your posts.

Besides that, it gives you little opportunities to let your personality show through your business persona, which is quite important when managing your social media. Because it is, after all, social!

People get a chance to see what you think is funny or inspirational, and can even get glimpses into your personal values. And remember, on social media we aren’t always driving for a sales pitch. We’re seeking to let people see a little of who we are. This helps followers, who are potential customers, get more comfortable with us and build some trust and credibility.

I know, it’s much easier to just toss a meme or cat video onto your timeline without having to write anything. And really, every once in a while, that’s okay. But if your goal is to build trust, then you need to let them hear your social media voice.

For a deep dive on using memes for your business read this!

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Beyond the "Post and Ghost": Turning Content into Connection

Moreover, adding your own spin to a post transforms a one-way broadcast into a two-way conversation. When you share why a particular piece of content resonated with you, you aren’t just filling space; you are providing a prompt for your audience to respond. It shifts the dynamic from “Look at this” to “What do you think of this?” This simple shift invites your followers to share their own stories and opinions, creating a sense of community that a silent post simply can’t achieve. By being the first to speak, you lower the barrier for others to join in.

In an era of automated feeds and AI-generated content, that personal touch serves as “human proof.” People are naturally more inclined to do business with people they feel they know and like. When you consistently add your unique perspective—whether through a witty observation or a thoughtful reflection—you are layering your brand with relatability. You’re showing your audience that there is a real person behind the logo who shares their sense of humor or understands their daily challenges. Ultimately, it’s those small, consistent glimpses of personality that turn a casual scroller into a loyal brand advocate.

Let’s Start a Conversation

Your personality is your brand’s superpower. How are you letting your ‘social media voice’ be heard today? Share your thoughts (or your favorite recent meme) in the comments or contact us if you need help managing your brand’s voice!

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