Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.
“Ten years ago, referring to content on a page as ‘SEO content’ was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer.
Today, I still occasionally hear content requested and/or developed by my team referred to as ‘SEO content.’ While it is easy to be offended, the fact is that there was a time in SEO where content quality was not our top priority, so we must own our past. Certainly, Google, Bing, and Yahoo share part of the blame, as we were simply playing the hand we were dealt at the time.
Google has since reshuffled the deck, and the hand we are dealt today requires that our content competes at a quality level. Now when I hear someone refer to content as ‘SEO content,’ I take a deep breath, and I begin my education process…”
Read the entire article here: http://tinyurl.com/y7ae6flm

“Professional Web Design, SEO, and Social Media Marketing for Springfield, MO, and the Lake of the Ozarks. We offer special local rates to Springfield, Bolivar, Lake Ozark, Osage Beach, Camdenton, Laurie, Versailles and Eldon.”

How to Market Your Small Business Website at Lake of the Ozarks
Learn how to effectively market your small business website at Lake of the Ozarks. Increase brand awareness, drive traffic, and generate more sales. Expert tips and strategies to help your business grow online.

Improve Your Website’s Performance with a Citation Audit Service
Boost your website’s performance with a citation audit service. Learn how Ozark Web Design’s SEO service can improve your search rankings and visibility.

How Marketing Companies in Springfield MO Help Grow Your Business
Lot’s of business owners are nervous about the economy. Fortunately, marketing companies in Springfield MO can help business owners survive, compete, and even grow their business. With the evolution of modern technologies, small and medium-sized businesses can no longer rely only on

5 Ways Effective SEO Will Make and Save You Money
SEO has gotten a bad name over the years. And understandably so. Once upon a time, it was pretty easy. Stuff keywords, spam links and see your rankings and profits soar. The problem is that SEOs stopped adapting to improvements and

Guest Blogging for SEO: How to Do It Better!
Whether you’re new to blogging or a professional digital marketer, you probably already know or have an idea about guest blogging and its benefits. It is one of the most effective link-building techniques and helps networking with fellow bloggers and influencers,

4 Advanced SEO Strategies for Your Business
If your business relies on web content, then it relies on Google. Whether you love or hate them, Google’s tech colossus supplies the de facto infrastructure by which the majority of people access web content. Because Google’s consumer-friendly framework is