A New SEO Mandate

The following article touches on something near and dear to my heart – making the web experience better for the user by driving SEO marketing into the realm of the buyer’s perspective and real needs rather than merely piling in keyword-rich text. The newer algorithms require that content writers become better versed in UX (user-experience) writing. If you write your own content for your website or social media, by all means, read this article (reposted from searchengineland.com.)
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.

“Ten years ago, referring to content on a page as ‘SEO content’ was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer.

Today, I still occasionally hear content requested and/or developed by my team referred to as ‘SEO content.’ While it is easy to be offended, the fact is that there was a time in SEO where content quality was not our top priority, so we must own our past. Certainly, Google, Bing, and Yahoo share part of the blame, as we were simply playing the hand we were dealt at the time.

Google has since reshuffled the deck, and the hand we are dealt today requires that our content competes at a quality level. Now when I hear someone refer to content as ‘SEO content,’ I take a deep breath, and I begin my education process…”

Read the entire article here: http://tinyurl.com/y7ae6flm

Web Designer Springfield MO & Lake of the Ozarks

“Professional Web Design, SEO, and Social Media Marketing for Springfield, MO, and the Lake of the Ozarks. We offer special local rates to Springfield, Bolivar, Lake Ozark, Osage Beach, Camdenton, Laurie, Versailles and Eldon.”

Woman using smartphone to illustrate access to blogging for SEO

Guest Blogging for SEO: How to Do It Better!

Whether you’re new to blogging or a professional digital marketer, you probably already know or have an idea about guest blogging and its benefits. It is one of the most effective link-building techniques and helps networking with fellow bloggers and influencers,

Read More »
Search engine marketing concept for advanced SEO strategies in 2021

4 Advanced SEO Strategies for Your Business

If your business relies on web content, then it relies on Google. Whether you love or hate them, Google’s tech colossus supplies the de facto infrastructure by which the majority of people access web content. Because Google’s consumer-friendly framework is

Read More »

Leave a Comment

Your email address will not be published. Required fields are marked *