The following article touches on something near and dear to my heart – making the web experience better for the user by driving SEO marketing into the realm of the buyer’s perspective and real needs rather than merely piling in keyword-rich text. The newer algorithms require that content writers become better versed in UX (user-experience) writing. If you write …
Optimize Your Social Media It is sometimes difficult, I know, just to keep up with posting to one’s own Facebook page. Even as I type this I am acutely aware that I have been building websites, managing SEO, creating Facebook posts and ads, writing articles, fixing email DNS problems, etc., all for other people’s businesses. And …
A sure-fire way to boost post engagement on Facebook is to occasionally post a “personal happening” – maybe once or twice per week on your business page. Something like, “I just tried guacamole for the very first time and loved it. Now I feel like a dork for not trying it sooner!” You will typically …
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Don’t miss out on the amazing free advertising Google offers you! About a month ago I set up and optimized the free Google My Business listing ad for one of my local clients. They operate a fairly unique brick and mortar store where they sell mostly stone veneers for homes and businesses. And just by simply implementing …