Brand signals from your social media are one of the least promoted and often overlooked link-building strategies available to you. That may be because you can easily create these yourself, provided you have the time. In a nutshell, the greater the number of active social signals that link back to your website, the higher your …
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When making a graphics-only post (such as a meme) or sharing a video in a social media channel, one “best practice” always try to make some small comment. Even if it’s only something like “Lol!” or “True!”, followers like to see you engaged in your posts. Besides that, it gives you little opportunities to let your personality …
Why Improve Your SEO? SEO (Search Engine Optimization) should be viewed as a prime form of marketing. It can place your business in front of your targeted and prospective clients and can help increase your brand awareness and online visibility. In a recent survey by Hubspot, only 9% of businesses using inbound marketing with SEO failed to …
Facebook loves video–especially live video and video hosted on your FB page! We’ll save live video as a topic for another time, so here are a few important things to know about posting regular videos. Facebook’s algorithm always, and I do mean always, looks to see whether you have uploaded your vids to Facebook and are not just posting …
Here’s a quick tip for getting more views on your Facebook page posts. When you share a link on Facebook and don’t link it then you will get greater organic reach. Facebook doesn’t like sharing stuff that will take the user off of Facebook…here’s why. I don’t think it’s any secret that Facebook makes money from paid ads, the longer a user …
Marketing Your Past Facebook Posts If you want people to remember a certain post here’s a powerful marketing tip: repeat it! Sure, you can reword it a little and pep it up with a zippy new (and memorable) pic, but don’t be afraid to repeat a good post. One of the most common misconceptions about posting on …
The following article touches on something near and dear to my heart – making the web experience better for the user by driving SEO marketing into the realm of the buyer’s perspective and real needs rather than merely piling in keyword-rich text. The newer algorithms require that content writers become better versed in UX (user-experience) writing. If you write …
Optimize Your Social Media It is sometimes difficult, I know, just to keep up with posting to one’s own Facebook page. Even as I type this I am acutely aware that I have been building websites, managing SEO, creating Facebook posts and ads, writing articles, fixing email DNS problems, etc., all for other people’s businesses. And …
A sure-fire way to boost post engagement on Facebook is to occasionally post a “personal happening” – maybe once or twice per week on your business page. Something like, “I just tried guacamole for the very first time and loved it. Now I feel like a dork for not trying it sooner!” You will typically …
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Don’t miss out on the amazing free advertising Google offers you! A few years ago I set up and optimized the free Google My Business listing for one of my local clients. They operate a fairly unique brick and mortar store where they sell landscape supplies and stone veneers for homes and businesses. And just by simply implementing this …