A sure-fire way to boost post engagement on Facebook is to occasionally post a “personal happening” – maybe once or twice per week on your business page. Something like, “I just tried guacamole for the very first time and loved it. Now I feel like a dork for not trying it sooner!” You will typically get really good interaction from such posts.
Many business owners make the mistake of trying to be all business, all the time on social media. Remember it’s SOCIAL media, so be social! Think of it like you have a customer that walks into your place of business. At some point, to cement the relationship, you want to briefly small-talk about something other than business. This is an often-overlooked aspect to Social Media marketing by those who are new to it.
So even if you hire a company to manage your page, always be sure to post something personal every week, and preferably with a picture of you! Those will generally be among the highest reaching and engaging posts you have.
Need help with social media? Contact us for help managing your website or social media channels.
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