digital marketing

SEO (search engine optimization) tips (great content and quality links) on napkin with a cup of coffee

What is SEO Marketing: 7 Reasons Your Business Needs SEO

Nearly 70% of American consumers say that the loading speed of a business web page determines their willingness to buy. Further, 22% of these consumers will close a non-responsive tab, while 15% will move to a competitor’s site. With such statistics, business owners must start paying attention to SEO as a matter of priority.  Today, …

What is SEO Marketing: 7 Reasons Your Business Needs SEO Read More »

laptop with digital marketing graph displayed on the screen

Marketing vs Advertising: Which is Better for Your Small Business?

Did you know that there are over 30 million small businesses in the United States? And while you may be wanting to start your own small business, there are a lot of important factors to consider in order to survive and to thrive. Let’s take promoting, for example. One of the best and easiest ways …

Marketing vs Advertising: Which is Better for Your Small Business? Read More »

Geo-Targeting Concept Closeup on Laptop Screen in Modern Office

How Geofencing and Geotargeting Drive Conversions

86% of senior marketers claim creating a cohesive customer journey is critical. By knowing what your customers want and need, you can create a personalized experience for each customer. For that, you need to get inside their heads a little.  Geotargeting and geofencing can help you market to customers based on where they’re located. These …

How Geofencing and Geotargeting Drive Conversions Read More »

Content marketing is part of digital marketing.

Content Marketing: Digital Marketing At Its Best

Of all forms of digital marketing, content marketing is, in the long run, the most effective and it is also here to stay.  People grow tired and annoyed with the constant bombardment and intrusion of ads. So the art and means of advertising are continuously changing and evolving out of necessity. However, people go to …

Content Marketing: Digital Marketing At Its Best Read More »