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A good branding strategy improves Business performance.

What (Really) Goes into Branding That Works?

In the past, your standard branding strategy would revolve around the logo and some stationery. Today, there is a lot more involved in building a brand. The process is more complex primarily because website design, easy to create videos, and digital platforms have meant that creating a brand now requires a multipronged approach. Businesses, in addition …

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