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Article provided by: wearelaunchmedia.com
OTT advertising companies are capitalizing on the new wave of media, placing you in front of your customers while they stream content. The founders of Launch Media are experienced advertisers in this lucrative field ready to get your more traditional advertising in front of potential customers where it counts.
What is OTT marketing?
Over the top advertising delivers your content and branding directly to viewers over the Internet. It is not a pop-up but a way to target your customers on streaming and other platforms just coming into fruition.
Streaming media promises to be a $2.7 billion market by 2021 and will only continue to grow. Viewers are continually moving away from increasingly monopolistic and predatory cable companies towards the freedom of choosing content at lower prices. Your marketing needs to follow.
Why should I use over the top marketing?
With traditional forms of advertising dying, more than 60 percent of people surveyed claimed to use the Internet as their primary source of information, you need to find a way to reach out. OTT allows you to:
- Reach more customers
- Reach a younger audience
- Build a specific brand on specially tailored mediums
The same commercials that play on cable play on many different streaming sources. However, with specialties such as horror, drama, and even Asian film, you can create more compelling campaigns specially suited to your audience.
Do younger generations watch cable?
Another reason to choose streaming services for your ad campaigns is outreach to a younger and often better off market. Streaming services cost money and while they are not seen as a premium, they reach younger generations with more money to spend.
Most streaming television viewers are between 13 and 34. Even older generations are getting in on the trend. Nearly 41 percent of those older than 50 use streaming services.
Which types of streaming services provide advertisements?
Many specialty services and nearly all mainstream providers use ads to pay for more or better content. This is the rule and not the exception as, even with a small fee, a smaller viewer base requires more sources of revenue.
Horror streaming services Tubio, those provided by traditional cable companies, and more all use advertisements to pay their bills. You can capitalize.
Established streaming advertising provider
While streaming is new in comparison to other ways of providing content, it is not entirely new. The idea of providing advertising over such services started in the early 2000s.
The vision of launch media allowed it to take on the campaigns of some of the biggest brands in industries ranging from sporting goods to food. We count Black Diamond, Kohler, and Papa Johns among our many customers.
Breaking into OTT marketing
As streaming platforms take precedence over other forms of media, advertising dollars must follow. OTT advertising companies place you in front of your customers as they enjoy hours of diverse content.
Launch Media works to build brands large and small. Get in touch with us today to start benefiting from Over the Top Marketing.