The following article touches on something near and dear to my heart – making the web experience better for the user by driving SEO marketing into the realm of the buyer’s perspective and real needs rather than merely piling in keyword-rich text. If you write your own content for your website or social media, by all means read this article (reposted from searchengineland.com.)
Developing Content for the Customer Journey
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.
“Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer.
Today, I still occasionally hear content requested and/or developed by my team referred to as “SEO content.” While it is easy to be offended, the fact is that there was a time in SEO where content quality was not our top priority, so we must own our past. Certainly Google, Bing, and Yahoo share part of the blame, as we were simply playing the hand we were dealt at the time.
Google has since reshuffled the deck, and the hand we are dealt today requires that our content compete at a quality level. Now when I hear someone refer to content as “SEO content,” I take a deep breath, and I begin my education process…”
Read the entire article here: http://tinyurl.com/y7ae6flm
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